He knows every word to Baby Shark but doesn't know a word of his mother tongue.
A screen-free toy that teaches Gujarati through interactive play.
⭐⭐⭐⭐⭐ Trusted by 1,800+ families
Join the founding families.
The first 100 families get our biggest reward: 25% off Sheru + both parent journals free.
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We've tried apps, we've tried classes. Nothing stuck. Sheru is the first thing that actually made Gujarati feel fun for him.
Rajan
Leicester
You haven't failed her. You just haven't had the right tool. Until now..
Sheru the Tiger is a screen-free toy for children aged 2–6 to learn Gujarati through play.
“Sheru makes language part of play — so it sticks the way nursery rhymes do, not the way homework does.”
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One little tiger who carries the language that's quietly slipping away.
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Screen-free
No apps, no screens. Just insert, listen & play.
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Ages 2–6
Grows with them, from first words to the interactive game mode.
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230 words
Across 10 categories — food, family, culture and so much more.
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USB-C recharge
No batteries. Charges fast, with long battery life.
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Game mode
Sheru calls out a word — your child races to find the card.
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I was amazed how quickly she started repeating the words. The look on my mum's face was the best.
Komal
London
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He has so many toys but asks for Sheru. He especially loves the words with the sound effects!
Kavita
Manchester
Join the founding families.
The first 100 families get our biggest reward: 25% off Sheru + both parent journals free.
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BONUS GIFT
Founding families get our parent journals FREE — worth £27.99.
Refer 3 friends to the waitlist using the link below and we'll add a free parent journal to your order.
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How much is Sheru the Tiger?
Sheru is £29.99 at full price. Signing up to the waitlist guarantees you a discount.
- First 100 to sign up → 25% off (£22.49) + both parent journals free + free UK shipping.
- Next 101–300 people to sign up → 20% off (£23.99) + one journal free + free UK shipping.
- Last 301+ people to sign up → 20% off (£23.99) + free UK shipping.
Once we officially launch, Sheru returns to full price at £29.99.
What age is Sheru for?
Approximately 2 to 6 years old. Age may vary slightly depending on the child's cognitive development and exposure to the language at home.
Also suitable for adults who want to start learning!
Which languages does Sheru come in?
Sheru is currently only available in Gujarati.
Hindi & Punjabi Sheru's coming soon.
When will I receive my Sheru?
We're putting the final touches on Sheru so he's just right for your little one. No exact date yet, but we're expecting to launch within the next 3 months — join the waitlist and you'll be the first to know the moment we do.
What if it's not right for us?
We want you and your little one to love Sheru. If he's not the right fit or you have any issues, you can return him in his original condition for a full refund within 30 days.
What are the free bonus parent journals?
'Mumma, Tell Me Everything' and 'Papa, Tell Me Everything' are keepsake journals specially designed by Pehli with 200+ prompts for a parent or grandparent from an Indian/East African background to record their life story.
Founding families who purchase Sheru early receive them free — your tier decides whether you get one or both (usually priced at £14.99 individually or £27.99 for both).
Ready to join? Save your spot now.
Built by a British Indian woman who realised the language quietly leaving her own family was leaving many others too.
-Sarita, founder of Pehli